Бертоне — главный герой ближайшего АВТОШОУ в Катаре!
Bertone will be the standard bearer of the “made in Italy” at the Qatar Motor Show that will take place in Doha January 28th to February 2nd. Protagonist of the event is concept-car Nuccio, with which Bertone has celebrated its centenary (born in 1912, Bertone is one of the most ancient and prestigious brands of international car design).
Together with Nuccio, on show some of the most recent concept cars that have similarly shaped the Company history. BMW Pickster (1998), provocative “crossover” halfway between a pick-up and a roadster (from which it takes its name); a personalized Aston Martin Jet 2 (2004) for Chairman, lady Lilli Bertone, with an original gold coat and two-tone leather trim by Foglizzo; Jaguar B99 (2010), high-range touring car with hybrid engine which conveys with sophisticated elegance Bertone’s point of view on the possible evolution of the famous English brand.
Along with these dream cars, presented to the public as an haute-couture catalogue of the stylistic and technological capacities, Bertone presents its own “product design” activities. As far as Transportation is concerned, here there is the new high-speed train Frecciarossa 1000 that Bertone has signed for the Ansaldo Breda-Bombardier group, and of which Trenitalia has already bought 50 models (a scale model is visible on the stand). Within the Architectural field, it will be possible to admire a selection of sketches and scale buildings at which Bertone is working in the field of luxury hotels and residential construction.
Qatar and the United Arab Emirates represent a new market for us – explained Marco Filippa, Bertone CEO – on which we have been investing since some years now with good results. We have started by offering our historic competences, i.e. “one off” cars produced in a unique exemplar for collectors and wealthy enthusiasts. We have then collected the numerous signs of interest in high-range residential construction and eco-friendly solutions for collective transportation, which is high-speed trains and undergrounds: two fields we think our international experience can find interesting outlets.
Our presence at the Doha Motor Show –concluded Marco Filippa- general director SandroColella, design director Mike Robinson and communication director Daniele Cornil will be present, is the tangible demonstration of our interest in this market, very sensitive towards the values of Italian style in all its aspects, from the “custom-built car” to the ergonomic and bright travel environment of a train as Frecciarossa 1000. Here brand Bertone is perceived as a life style. We are proud, especially in a particularly delicate period for our economy as the one we are witnessing, to feel “standard bearers” of the made in Italy.
